Running shops are an essential facility of a running event or community. From the shops, runners obtain different types of merchandise for use in the training camps, personal training at home. The general public might also pop in for an item or two. A running shop is an ingenious way of supplementing revenues. Here is a brief on how to stock up and operate running shop:
Know Your Client
To get the right merchandise inside the shop, it is wise to know the type of customers you are likely to attract. For instance, if you are likely to attract professional runners, it is advisable to get the best merchandise for this elite group. In this regard, partnering with manufacturers may be ideal in order to get the latest trends and technology in running gear and equipment. For amateur runners, the preferences might be different. However, this does not imply poor quality or out-dated designs.
To expand the shops’ customer base, consider putting the merchandise online where customers can navigate, select, buy and pay without coming to the shop physically. This will enhance the shops’ agility to cope with physical shoppers and cater to online shoppers. Possibly, this will result in higher revenues. An online platform means having a delivery option. For customers who might be unable to pick their items from designated points, working with courier service providers might be the prudent thing to do. This might translate to additional cost. Know how to allocate the cost without priding yourself out of the market.
Integrate Several Services
For shoppers frequenting the shop, you might consider introducing other services such as a fitness gym, coaching and training services. Such a strategy will boost shop revenues as well as create an army of loyal customers. You may also consider initiating a running event for charity or an elite running competition. This will increase human traffic to the shop and probably more sales.